KGMID SEO: Claim Your Entity Before Google Defines It for You

KGMID SEO: Claim Your Entity Before Google Defines It for You is a practitioner playbook on Google's Knowledge Graph machine ID, written by ten working practitioners for Omnipressent. It argues that Google has already assembled a record about your business from whatever evidence it could find, that the record gets built whether you participate or not, and that an entity which never participates does not stay blank but stays vague. The book covers finding your KGMID, building the entity home, earning corroboration, and measuring Entity Confidence month by month.

Read the full description of the book.

Ten practitioners are credited on the byline of KGMID SEO: Claim Your Entity Before Google Defines It for You.

They are AI James Dooley, Paul Truscott, Mike Lovatt, Peter Victor Jones, Jesper Nissen, Luke Bastin, Germans Frolovs, Vaibhav Sharda, Dan M. Jones, Stewart Vickers. Chapters 1 to 14 are the shared playbook, followed by a case study. Chapters 15 to 22 are one unfiltered opinion chapter each, and they do not all agree: the final chapter is an explicit dissent from the rest of the book.

See all ten authors.

Omnipressent publishes KGMID SEO: Claim Your Entity Before Google Defines It for You.

Omnipressent is a team of marketers who believe in holistic, omnichannel and omnipresent marketing. Read about Omnipressent.

KGMID SEO: Claim Your Entity Before Google Defines It for You is available now from Google Play Books.

• Ebook

  Google Play Books, £8.49

  View on Google Play Books›

• Kindle

  Amazon Kindle

  View on Amazon Kindle›

Compare all editions and ISBNs.

The book covers the competing names the industry uses for one discipline.

Each term is defined on its own page: KGMID, Knowledge Graph, Knowledge panel, Entity Confidence, Entity home, Corroboration, Entity resolution, Disambiguation, Panel threshold, Freebase, Share of Answer, ECHO framework, Topical map, Semantic distance.

Open the glossary.