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KGMID and Knowledge Graph: a glossary

Share of Answer

What is Share of Answer?

Share of Answer is the proportion of AI-generated answers to a set of relevant questions in which a brand is named, used as a visibility measure in place of ranking position.

Who uses the term Share of Answer?

The term was coined by Peter Victor Jones, one of this book's authors, and is used in AI visibility measurement.

It is the entity-era counterpart to share of voice, which measures presence in advertising and media.

How does Share of Answer differ from related terms?

Share of voice measures how much you are saying. Share of Answer measures how often the machines say your name.

Rank tracking measures a position on a page that a growing share of users never see. Share of Answer measures presence in the answer itself.

What does KGMID SEO: Claim Your Entity Before Google Defines It for You say about Share of Answer?

Chapter 18 argues that Share of Answer starts at the entity, because visibility is a retrieval problem rather than a ranking one and confidence is upstream of everything: a system that cannot confidently resolve you will skip you rather than risk describing you wrongly. Define the entity, earn the confidence, and the share of answer follows.

Read about the book's argument.

Related terms

  • Entity Confidence

    Entity Confidence describes the degree of certainty a knowledge system holds about an entity's attributes, and it is the metric this book optimises throughout.

  • KGMID

    A KGMID is the unique identifier Google assigns to an entity in its Knowledge Graph, and it is the key every fact, attribute and knowledge panel about that entity connects back to.

  • ECHO framework

    ECHO is a four-stage methodology for building visibility inside AI search, covering Entity, Corroboration, Hooks and Output, and it is run as a sequence rather than picked from.

All 14 terms KGMID SEO: Claim Your Entity Before Google Defines It for You